Websites That Are Your Best Sales Agents

Visiting a web site is like walking into someone’s home, and who wants to come over if your house looks like a college crash pad? Impress prospects from the minute they “walk through the door” with attractive decor and a good eye for interior design. Immediately grab their attention with relevant, compelling content. Your competitor’s site is always only two clicks away. Don’t be outdone!

Problems Solved

• No longer being another face in the crowd – you’ll stand out
• Fixing cluttered messaging and story that confuses best prospects instead of converting
• Visitors coming and going anonymously – get them to raise their hand
• Not knowing if your website is really working for you

Do’s:

Grab attention. It takes your prospect about four seconds to decide whether or not to stay on your site. You must persuade them instantly to stick around. Solid information they want – presented in an eye-catching and entertaining style will increase the odds they’ll stick around and dig in.

Build for your best customers. Know your target customer’s top in-demand items and pain points. Let them know at the homepage that you understand their needs, their business, their pain --. And then architect your site to get them to the content they demand as fast as possible. Content is king. Know and focus on the top stuff your best customers want and always keep this content on top of the pile. Less is more.

Convert anonymous to known. Convert visitors into leads your sales agents can use with offers of value in exchange for providing their basic contact information. Don't rely on your "Contact Us" form hoping true prospects fill it out. You must have a variety of ways for prospects to reach out to you and identify themselves. Get inside your prospects’ head to understand what they are looking for -- and provide a simple way for them to get it.

Set web site goals and measure. Clearly define the objectives for your site and select 10 success metrics to track regularly. Careful selection of these metrics will help you clearly know the health of your website but also predict failure and provide solid facts for website design changes. Avoid the temptation to measure too many things.

Use a style guide. Maintain brand consistency across all the pages of your website including all customer-facing communications. Seamlessly integrate key messaging, voice, logos, product illustrations and navigation tools to allow visitors to intuitively flow through the website for a full, informative and responsive experience.

Keep your site content fresh. Offering new information on your site on a regular basis is a great driver of repeat visits. Particularly if you tell customers there is something new. New information also gives search engines a reason to visit more often.

Don’ts:

Don’t lose to the competition. Regularly visit your top competitors’ websites. Stay ahead of them! You risk losing business to competitors just by the quality of your website. And you won’t even know you lost!