Customer Brand Loyalty Marketing
That Keeps Them Coming Back

Look -- this is the Holy Grail in terms of proof of concept. You’ve convinced a prospect or lead that you understand their business well enough to solve pain they had in their business. They engaged with you and bought your goods or services. You delivered across the board. Whoo hoo! Now the work really starts!

What have you done for them lately? Well my friend -- THAT is the million dollar question! And you need to stay on their radar and continue to mine their needs and pain so you can continue to provide high-value solutions to a customer hungry for pain relief. Be the Alka-Seltzer in their brief case – always ready – plop plop –fizz fizz!

Problems Solved

• Lifetime value of your customer is not realized
• Customers with issues are telling everyone but you
• Happy customers are not spreading the word

Do’s: 

Create a forum for full customer involvement. Reduce purchasing remorse and promote product usage. Long-term sales relationships are reciprocal. Be responsive to customer questions, opinions and concerns. Listen! By creating an online forum with open customer access, you give them an opportunity to be a part of your business. More than that, you are building a community where customers can share ideas with each other, building relationships based on your offering.  

Go viral. With the right tools and attention-grabbing messaging, you can have your message passed along voluntarily through word-of-mouth referrals among social groups.  Videos, Flash animations and games, branded software, widgets, images and text messages are shared among peers every day. The right viewers will pass the message along to others in their social network. One person will tell five people, five people will tell twenty-five people, and so on.

Build peer-to-peer networks. Humans are social animals. We depend on connections with peers based on shared values, vision, business and kinship to share valuable information. Online communities and social networking sites are allowing individuals to connect with those who share common interests. Use these tools to spread the word about your business. Word-of-mouth recommendations solidify the value of your offering. When prospects hear about your business from peers, it generates immediate trust. Your marketing assets should have built-in tools to allow easy-to-use sharing capabilities. Product demos, product pages, and web content should all contain code for intuitive posting on blogs, message boards, image-sharing sites and online communities. It’s casual, loyalty-generating marketing that retains customers and generates downstream revenue.   

Stay in touch. Prove you care. Send regular Enewsletters that contain relevant information and links for someone using your product or service. Tips and tricks, success stories, satisfaction surveys, expert advice, resource listings, training class schedules, online preferences, community sites, etc.

Don’ts:

Make a sale and disconnect from your customers.