EA: Medal of Honor
Designed and produced an interactive digital CD-ROM program for Regal Theatres’ Drink Lid Campaign.
Program promoted Steven Spielberg’s Medal of Honor, one of the longest-running and most popular combat video games ever created.
Program included video game trailers, historical videos, and special features.
More than half a million disks were handed out in thirty-three of the nation’s top movie-going markets.
Programs achieved intricate cross branding while engaging website promotions, ultimately generating both demand and sales leads for EA’s game offering.
