#1 in Search Results

The Opportunity:
500,000 times every month from 2003 thru 2006, people searched for “house plans” and related terms in Google, MSN and Yahoo search engines. Being at the top of these search returns was very valuable. Purchasing the top spot using AdWords was one way to get to the top. But at $.75 per click this was an expensive proposition. Houseplans.com at its launch in early 2004 was ranked #54 in search returns. 

The Solution:
Developed a custom, best practice SEO tactics guide and implemented it in stages over several months. Nothing earth shattering or sneaky in the guide. Just basic SEO knowledge applied systematically. Keywording, linking from popular relevant websites, naming conventions, etc.

The Results:
Houseplans.com rose to the #1 rank in all three search engines –Google, Yahoo and MSN. The resultant website traffic generated savings that were very significant. And it was basically free traffic. By the way, #2 Globalhouseplans.com and #4 HouseplanGuys.com were also Houseplans web properties using the same SEO tactics. Almost a SEO monopoly!