Designed a first-of-its-kind sitelet for Hershey’s summer promotional campaign. Using Adobe Flash, we designed and delivered portal visited by 300,530 visitors during a three-month period with over 100K sweepstakes entrants.
Executed a sweepstakes-based pr and marketing campaign targeting all major US markets, resulting in a substantial increase in visits to hersheys.com.
Integrated sitelet to existing website.
Using Google Analytics and Flash ActionScript, we created an analytic tool to provide visibility in sitelet activity, including page views, clicks, and responses to call to action.
Developed fresh branding perspectives, creating an updated look and feel for this American icon.
Created advertising campaign slogan “Shake It and Win Big” to promote Hershey’s new milkshake product line.