Interactive Branding, Flash, Video – And Breakfast with Hobbits!!
Designed and produced the interactive digital programs for Electronic Arts and NewLine Cinema's Lord of the Rings: The Return of the King, including over 30 million cds delivered inside Kellogg's cereal boxes.
Interactive programs included video, flash animation, and a game demo.
Implemented data mining tools for tactical ROI analysis and market analysis.
Programs achieved intricate cross branding while engaging website promotions, ultimately generating both demand and increased sales 321% for EA's game offering.
